Leading Trend Forecaster, Consultant & Hairstylist

International Creative Director at Evo, Artist at Olaplex and International Artist in Residence at Billi Currie, Tom’s passion for hair is both creative and cerebral, believing a mindful approach to hairdressing can empower and bring purpose to life, truly cementing identity.

15+ Years of Experience

Using his experience, Tom combines bespoke techniques to maximise the potential of your hair. He specialises in creating a total, cohesive image and is often requested to create ‘transformations’ and ‘celebrity styling’ for those in the public eye, high profile clients and all those who prioritise achieving the best version of their appearance and confidence.

100k+
Followers

Tom is a recognised content creator and trend forecaster, with over 100,000 followers on TikTok and Instagram alone. His trend predictions and practical advice are often viral and watched across the globe.

CONTRIBUTOR TO THE BIGGEST
NAMES IN BEAUTY

His insight and expertise are reputed worldwide and he has contributed to various NPD projects and press reports.

“From the styles to try, to the products to know, if hair trend forecaster Tom Smith doesn’t predict it, then it’s not worth knowing”
— The Sunday Times

Tom presenting the latest hair trends and techniques at Harrods Beauty Events around the UK.

Tom launching new Olaplex products to the professional market.

Haircare
Masterclass

Created by Tom, these free Masterclasses will help you maximise the potential of your hair and aid you in building your ideal haircare routine.

Tom on Instagram

There are actually a few key details to consider when you want tob achieve ‘low maintenance’ hairstyles. These tips for each length of hair will help ensure your hair isn’t too much hard work when it comes to day-to-day managing of
This year is a celebration of brunette hair in all its forms and this shade takes inspiration from the trending oxblood red shade seen on celebs like Dua Lipa, but its a great alternative for those who’re hesitant to opt for something that brig
Syrup Blonde is a gorgeous sunny, buttery shade based on gold with a hint of caramel. A great addition to your usual highlights or balayage to make your blonde look brighter and glowy! #blonde #syrupblonde #blondehair #blondelife #tomsmith #fyp