Leading FORECASTER, founder, & Hairstylist
Tom Smith is founder of AEVUM, a hair longevity salon in central London, and the expert brands, editors and clients increasingly come to for what hair reveals about identity, life stage and self-image. Twenty years behind the chair have made him one of the industry's most closely watched forecasters and an authority on the science and the storytelling of hair.
20 Years of Experience
Tom’s foundation in technical excellence underpins his position as one of the industry’s most forward-thinking authorities. His expertise spans precision cutting, bespoke colour architecture, advanced texture strategy and customised extensions, all informed by a deep understanding of scalp health, longevity science and the role hair plays in personal identity and performance.
CONSULTANT TO THE BIGGEST
NAMES IN BEAUTY
Brands at the forefront of the industry - including Unilever Prestige, Henkel, K18, Olaplex, Evo, Calecim Professional, and CurrentBody - regularly call upon Tom for creative direction, education, and product development consultancy. His deep knowledge of ingredient technology, scalp health, and the psychology of self-image makes him an invaluable voice guiding the next era of professional haircare and wellness.
170k+
Followers
Tom is a recognised presenter and content creator, with over 170,000 followers on TikTok and Instagram alone. Formally trained in both live and pre-recorded performance, his trend predictions and industry insights are watched across the globe.
“From the styles to try, to the products to know, if hair trend forecaster Tom Smith doesn’t predict it, then it’s not worth knowing.”
Tom presenting the latest hair trends and techniques at Harrods Beauty Events around the UK.
Tom launching Olaplex to the UK market in 2015.
Haircare
Masterclass
Created by Tom, these free Masterclasses will help you maximise the potential of your hair and aid you in building your ideal haircare routine.