Consultant to the biggest brands in BEAUTY

Tom works with global luxury hair and beauty brands as a strategic partner, advising on innovation pipelines, professional market shifts, brand positioning and future-facing product development. His consultancy blends cultural forecasting with clinical hair science and real-world salon intelligence, giving businesses a clear, commercially viable roadmap for long-term growth. He also supports the wider industry through his involvement with Beauty Backed and the British Beauty Council, contributing to professional standards and the next generation of industry talent.

The celebrity hairstylist whose predictions go viral.
— Stylist Magazine

TREND FORECASTING BUILT ON STRONG FOUNDATIONS OF HANDS-ON EXPERIENCE

Organisations seeking insights into the future of the hairdressing industry find Tom's perspective “refreshing and refined” and his wide breadth of knowledge and unique approach is proving unmatched in the world of haircare and trends.

GLOBAL CoNSULTANCY

Tom’s unique insight is known to steer the creative development and direction of various global brands.

From the styles to try, to the products to know, if hair trend forecaster Tom Smith doesn’t predict it, then it’s not worth knowing.
— The Sunday Times